Many Start-Ups and SME”s do not have a complete Marketing Plan, either because there is not available the knowledge to contact a professional one or the clear mind to create it or even sometimes they consider the whole process a waste of time.
The reality is that you (Start-Ups and SME’s) need a Marketing Plan in order to avoid short and long-term mistakes that will cost you lots of money to correct.
The marketing planning process helps you think in advance all the right answers to the challenges that you will confront, at the right time (before it is too late or during the stress period when the pressure is high).
You can find here a Marketing Plan Infographic that will guide you visually in the basic planning process.
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